Diamonds

Confused?

If you’re feeling overwhelmed and confused with all the information on clarity, color, inclusion placement, table percentages, crown angles, etc., take a step back. Relax. You don't have to walk on heated coals to purchase the right diamond.

Realize that a diamond is valued in the diamond market according to its rarity, but it is valued by the wearer for its beauty. Trust your eye. Which diamond looks the most beautiful to you? Which one grabs your eye and won’t let go? Which diamond will you be proud to wear, or proud to give as a special gift? Which diamond will you love to look at for the rest of your life?

Find a jeweler you trust, someone that your friends or relatives recommend. Take the time to examine the diamonds you're considering. Ask questions so you understand exactly what you're buying. Make it a beautiful and meaningful gift, not an exercise in finances. Keep the romance in it.

You can get overwhelmed trying to buy a diamond if you lose sight of the real reason you will wear it or give it – for it’s inherent beauty. This represents the true value of a diamond.