CUT IS EVERYTHING ...

At C.W. Smith Jewelers, Cut is #1. Cut determines how much brilliance a diamond will have. We take the cut of a diamond very seriously, and are rigid in the cuts we select. Only the finest make it into our store.

Many jewelers are either uneducated on cut, or don’t want to discuss it because of the inferior cuts they carry.   We see hundreds of diamonds that have dimensions that look like great cuts, but have little fire and scintillation when we examine them. This is where our experience and trained eye are invaluable.

Our customers tell us that their friends comment on how “bright” and “sparkly” their diamonds are. That’s no surprise to us.

BUT IT'S NOT THE ONLY THING ...

Some jewelers will tell you that cut is the ONLY important factor, that a fabulous cut will mask a poor color or clarity. They minimize the importance of the other three C's. What they are really doing is trying to sell you an inferior diamond that costs them less because it has a poor color, poor clarity, or both.

While it is true that a fantastic, bright, brilliant cut should be your goal when buying a diamond, it doesn’t need to be at the expense of great color and clarity. A chain is only as strong as its weakest link, and a diamond is only as strong as its weakest attribute. What good is having a diamond with a fabulous cut if that diamond is yellow, or has a visible inclusion?

We will NEVER grade the beauty, fire and scintillation of a diamond by analyzing percentages, angles and millimeters. While it is true that you can eliminate some diamonds if these factors are way out of line, you cannot determine the true beauty of a diamond’s cut without viewing it yourself. Each diamond has its own personality. Our strict, hands-on cut grading screens out the poorly cut diamonds.