The C.W. Smith Difference

Highest Quality at the Lowest Price

"Highest Quality" is usually a jeweler's way of saying "Expensive." But not at C.W. Smith Jewelers. How can we sell the "Highest Quality at the Lowest Price?"

First, you have to have the highest quality. This is where our 48 years in the jewelry industry comes into play. We have diamond and jewelry vendors worldwide, and have developed relationships with those vendors that understand how picky we are about quality, and can deliver what we require. If a vendor feels we are too picky or demanding about the quality we require, we eliminate them from our list.

Second, you have to be able to judge the highest quality. This is where our experienced professionals come in. They have the knowledge to be able to eliminate the diamonds and jewelry that are not up to our standards. They allow only the highest quality diamonds and jewelry to make it into our showcases. All of our diamonds are hand selected to our high standards. We never rely on an internet image or a certificate rating. We need to see the diamond … feel its intensity. It’s a difference you can see not only in our diamonds, but in every aspect of our store.

Third, our location, away from the high overhead, high priced shopping areas, allows us to sell our high quality diamonds and jewelry at prices below our competition. Other jewelers do not have this advantage. For them to lower their prices, they have to lower their quality. We don't have to lower our quality, and we never will. "Let Our Location be Your Savings."

C.W. Smith Jewelers is an independent jeweler. What does that mean to you? It means our jewelry isn’t sent to us from a "home office." We individually hand select every diamond and every piece of jewelry in our store. We search worldwide to find the best quality available at the best prices.

We are passionate about diamonds, jewelry and our customers – it shows in our store, in our employees, in the merchandise we carry and the diamonds we select. We are passionate about helping our customers celebrate special moments in their lives. If you are passionate about selecting the perfect gift for someone special, C.W. Smith Jewelers has the perfect gift for you.