Diamonds

The 4C's ... Plus One

Everyone talks about the Four C's of diamonds. We also like to include a very important Fifth C... 

Color: A diamond’s color is determined by nature. Each diamond has its own unique shade of color, from completely colorless to fancy colors of yellow, pink and more.

Clarity: A diamond’s clarity (also determined by nature) represents the inclusions (or absence of inclusions) in a diamond. Inclusions are internal characteristics caused during the crystallization process - nature's fingerprints. Like snowflakes, no two diamonds will have identical inclusions. We recommend diamonds that are free of inclusions that are visible to the naked eye, and free of any black inclusions. We'll leave those diamonds for our competitors.

Cut: A diamond’s cut is the result of the master craftsman’s skill. Cut refers to the proportions and facets a diamond cutter chooses to bring the diamond to life. A well-cut diamond will act as a prism and reflect light back out the top (or table) of the diamond, releasing every amount of brilliance possible. Nature controls the color and clarity, but it’s the cutter's skill that makes a diamond truly sparkle. We are rigid in the cuts we select. Only the finest, most brilliant cuts make it into our store.

Carat Weight: A diamond’s weight is determined by the cutter and by nature. Carat weight is easy to understand if you use this simple analogy. Just like there are 100 pennies in a dollar, there are 100 points in a one-carat diamond. So a half-carat diamond has 50 points, which is noted as .50… just like one half-dollar is 50 pennies or .50. The other Three C’s being equal, the larger the diamond, the rarer it becomes.

Confidence: This is the most critical component of the Five C's, something you cannot possibly get on the internet from someone you don't know, have never met and will never meet … Confidence in your jeweler. We didn't just open our doors yesterday - we have a 48-year history of honesty, integrity, and the finest customer service in the jewelry industry.

Through sharing our knowledge, educating you on exactly what you’re buying and the wonderful hands-on personal buying experience you get at C.W. Smith Jewelers, you’ll know that you could never buy a better diamond at a better price anywhere else. That’s confidence.