Diamonds

Lab Certificates

We use lab certificates at C.W. Smith Jewelers. However, we NEVER rely solely on any lab's grading report. Grading reports are one of the many tools we use when deciding if a diamond is qualified to show our customers, but they are never the only tool. 

Our personal inspection of each diamond is critical. There are too many diamonds in the marketplace that have "certificates," but are vastly overgraded (click here to see two examples).

An internet site may list 50,000 diamonds for sale. They don’t even own the diamonds they list, and have never personally viewed any of them. They are simply listing their vendors’ diamonds on their site. They are recommending diamonds to you without ever seeing them, solely by relying on a vendor and/or lab description. In many cases, they also classify some of these diamonds as “premium,” “ideal,” “signature,” etc. cuts and charge higher prices for them, again without ever actually viewing the diamond in person to evaluate its fire and scintillation.

We want you to see our diamond selection, and we want to educate you on why each diamond is graded the way it is. We want you to understand exactly what you are buying. If the diamond has a lab certificate, it becomes another part of your education, but we will never make it the sole reason to buy any diamond.

Click here to learn more about the myths and facts of lab grading certificates.

 


603 Wisconsin Ave N. Fond du Lac, WI 54937 920-922-6259
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