The C.W. Smith Difference

48–Year Guarantee

How many people can say they've had the same neighbor for forty-eight years? The citizens of North Fond du Lac can!

C. W. Smith Jewelers has been at the same location in the same North Fond du Lac neighborhood since 1957. Generations of families have placed their trust in us, and continue to do so. Why? Because during our entire forty-eight year history, we have provided each of them with the finest quality diamonds and jewelry at the lowest possible price, and we have done this with honesty, integrity, and the finest customer service in the jewelry industry.

Our customers are proud to send their friends and relatives to us, because they know that we will provide them with the same level of excellence. It is especially gratifying when a parent brings his or her son in to purchase an engagement ring. This is a perfect testimonial to the trust they place in us.

When a business has delivered on its promises for forty-eight years, it will continue to deliver for many years to come. Our length of service is like a guarantee for our customers… that for forty-eight years we have served past and present generations with excellence, and we are just as prepared to serve future generations. We will be here when you need us, from the time of your first purchase … and for your lifetime of jewelry needs.